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Chico's FAS, Inc. Enhances Customer Shopping Experience with New Digital Engagement Tools

New Online and In-store Customer Connection, Shopping and Merchandising Capabilities to Be Rolled out to Over 1,400 Location in the U.S. and Canada

FORT MYERS, Fla., Dec. 11, 2018 /PRNewswire/ -- Chico's FAS, Inc. (NYSE: CHS) announced today that it is implementing a suite of new digital engagement tools at designated Chico's®, White House Black Market®, Soma® and Chico's Off the Rack™ locations in the U.S. and Canada to further enhance the customer shopping experience.  

Chico's Logo (PRNewsFoto/Chico's FAS, Inc.) (PRNewsFoto/Chico's FAS, Inc.)

The capabilities, which are being implemented in partnership with Salesfloor, are expected to enable a highly personalized shopping experience and superior service levels, whether online or in-store. The new digital tools and apps include:

  • Associate Engagement Tools to connect with customers via email, social media, and SMS/messaging apps
  • Live Shopping Apps embedded on the websites for Chico's, White House Black Market, Soma and Chico's Off the Rack that allow online customers to receive curated looks as they are being assisted live by their local store associate; and
  • Online Storefronts to provide customers the ability to shop on an associate's personalized website with curated product recommendations and services.

The suite of engagement tools has already begun to roll out at select locations in the U.S. and will continue through the second quarter of 2019.

Ann Joyce, Chief Customer Officer & EVP of Technology for Chico's FAS, commented, "We are excited by these new digital capabilities, to further advance our clienteling efforts by providing our customers with a more robust personalized experience and the ability to engage with our associates anywhere, and on any device. These new tools are just one way we are demonstrating our commitment to innovating, modernizing and digitizing the retail experience across our brands, to deliver a Most Amazing Personal Service."

Chico's FAS and Salesfloor will be speaking at NRF's Big Show 2019 on January 13th in New York City to discuss "The Store Associate of the Future" and how they are empowering associates to better serve customers.

The Company, through its brands – Chico's, White House Black Market and Soma is a leading omni-channel specialty retailer of women's private branded, sophisticated, casual-to-dressy clothing, intimates and complementary accessories.

As of November 3, 2018, the Company operated 1,431 stores in the U.S. and Canada and sold merchandise through 83 franchise locations in Mexico. The Company's merchandise is also available at www.chicos.com, www.chicosofftherack.com, www.whbm.com and www.soma.com as well as through third party channels. For more detailed information on the Company, please go to our corporate website at www.chicosfas.com. The information on our corporate website is not, and shall not be deemed to be, a part of this press release or incorporated into our federal securities law filings.

About Salesfloor
Salesfloor is a mobile platform designed for store associates to personalize customer experiences. Salesfloor provides store associates with clienteling tools to engage customers, including innovative features that allow online customers to shop live with store associates via online storefronts, live shopping apps and associate marketing tools. An award-winning platform, with over 25,000 associates from leading retailers in Apparel, Beauty, Jewelry and Baby/Toys, Salesfloor is redefining the role of today's associate to drive results and differentiate the customer experience. For more information, visit https://salesfloor.net/ and follow Salesfloor on LinkedIn and Facebook.

This release contains statements that constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The statements relate to, among other things, expectations and projections regarding the expected benefits of the Company's new digital engagement tools and are identified by use of the words "anticipate," "believe," "could," "expect," "intend," "may," "plan," "should," "strategy," "will," "would," "potential" and similar terms. Factors that could cause actual results to differ include, but are not limited to: customer response to the engagement tools and our ability to successfully introduce them. Other risk factors for the Company's business are detailed from time to time in the Company's Quarterly Reports on Form 10-Q, Annual Report on Form 10-K and other reports filed with the Securities and Exchange Commission. These factors should be considered in evaluating forward looking statements contained herein.

Media Contact:
Kristin McClement
Chico's FAS, Inc.
Director, Public Relations and Social Marketing
(239) 346-4870

Julie Lorigan
Vice President – Investor Relations,
Public Relations and Corporate Communications
(239) 346-4199

Chico's FAS, Inc. • 11215 Metro Parkway • Fort Myers, Florida 33966 • (239) 277-6200

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