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Chico's Names Celia Rao Visconti, Senior Vice President of Marketing


FORT MYERS, Fla., March 14, 2011 /PRNewswire via COMTEX/ -- Chico's, a division of Chico's FAS, Inc. (NYSE: CHS), announced today that Celia Rao Visconti, an industry leader with over 20 years of retail marketing experience, has been named Senior Vice President of Marketing for Chico's, effective March 14th, 2011. Rao Visconti will report directly to Cinny Murray, Brand President of Chico's and will oversee the brand's marketing strategy and initiatives.


"As we move the Chico's brand forward and increase our presence in the market, we continue to develop innovative marketing initiatives to further connect with our consumer," said Ms. Murray. "Celia's extensive background in retail marketing will play an integral role in this strategy and we are thrilled to have her on board."

Rao Visconti brings to Chico's her demonstrated success in brand definition, communications, customer relationship management, advertising and digital marketing initiatives. Joining Chico's from New York and Company, Inc., Rao Visconti served as Executive Vice President and Chief Marketing Officer and oversaw all marketing, public relations and digital marketing. Rao Visconti also held the position of Senior Vice President of Marketing and Communications for Andrew Marc, Inc. and prior to that, marketing roles with Tommy Hilfiger USA and Giorgio Armani.


The Company is a women's specialty retailer of private branded, sophisticated, casual-to-dressy clothing, intimates, complementary accessories, and other non-clothing gift items. The Company operates 1,160 specialty stores, including stores in 48 states, the District of Columbia, the U.S. Virgin Islands and Puerto Rico. The Chico's brand currently operates 595 boutique and 66 outlet stores, publishes a catalog during key shopping periods throughout the year, and conducts e-commerce at White House | Black Market currently operates 344 boutique and 21 outlet stores, publishes a catalog highlighting its latest fashions and conducts e-commerce at Soma Intimates is the Company's developing concept with 126 boutique and 8 outlet stores. Soma Intimates also publishes a catalog for its customers and conducts e-commerce at

SOURCE Chico's

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