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Chico's FAS, Inc. Names Rochelle Udell Senior Vice President, Creative Director for Chico's

FORT MYERS, Fla., April 29, 2009 /PRNewswire-FirstCall via COMTEX/ -- Chico's FAS, Inc. (NYSE: CHS) announced today that Rochelle Udell, an industry leader with distinguished experience in key design, creative and marketing roles, has been named Senior Vice President, Creative Director for the Chico's brand, effective May 11, 2009.

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"Rochelle Udell has time and again proved that she is one of the truly inspired designers and brand builders working today. It's thrilling to contemplate the excitement she will bring to the creative, marketing, and advertising efforts at Chico's. We are delighted and proud to welcome this extraordinary talent to the company," said Lee Eisenberg, Director of Creative Strategy, Chico's FAS, Inc.

Ms. Udell joins Chico's from the Arnell Group, where she served as Chief Talent Officer. Prior to Arnell, Ms. Udell was Executive Vice President, Chief Creative Officer for Revlon, Inc. where she was responsible for the brand image, packaging, advertising and creative direction for Revlon and Almay. Ms. Udell has also served as President, Fairchild Internet, leading the company's internet strategy for WWD.com. Prior to joining Fairchild, she had an illustrious twenty year career at Conde Nast Publications, Inc., where she served as the Art Director of Vogue, Editor-In-Chief of SELF magazine, President of CondeNet and founder of Epicurious.com. Ms. Udell has received numerous professional awards, including the esteemed Matrix Award and has been inducted into the Art Director's Hall of Fame.

About Chico's, FAS Inc.:

The Company is a specialty retailer of private branded, sophisticated, casual-to-dressy clothing, intimates, complementary accessories, and other non-clothing gift items. The Company operates 1,069 women's specialty stores, including stores in 48 states, the District of Columbia, the U.S. Virgin Islands and Puerto Rico operating under the Chico's, White House | Black Market, and Soma Intimates names. The Company has 614 Chico's front-line stores, 41 Chico's outlet stores, 327 White House | Black Market front-line stores, 17 White House | Black Market outlet stores, 69 Soma Intimates front-line stores and 1 Soma Intimates outlet store. The Company also conducts e-commerce on its brand websites, www.chicos.com, www.whitehouseblackmarket.com and www.soma.com.

SOURCE Chico's FAS, Inc.


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