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Soma, Chico's FAS' Intimate Apparel Brand, Returns with the Debut of Sleepwear and Embraceable Bra on QVC

09/27/2018
Soma Celebrates Strong Performance with Shopping Network

FORT MYERS, Fla., Sept. 27, 2018 /PRNewswire/ -- Chico's FAS' (NYSE: CHS) intimate apparel brand, Soma, returned to multi-platform retailer QVC® on Saturday, September 15 with their Embraceable™ Wireless Bra and introduced a new category of products by showcasing their Cool Nights® Pajamas. Soma's merchandise was featured on the AM Style® segment with guest Jené Luciani alongside hosts Leah Williams and Kerstin Lindquist.

Soma. (PRNewsFoto/Soma Intimates)

"We are excited to see continued success with QVC," said Mary van Praag, President, Soma. "What's unique about our products is that they offer solutions for all women, in all stages of their lives. We provide an innovative, comfortable fit, and a platform like QVC helps us bring that to life. It also gives us a wide audience of women who see first-hand how Soma can help them look and feel their best."

Soma has also continued to see strong customer acceptance from the recent launch of the Enbliss™ bra collection, which includes a bralette and a wireless style. To date, Enbliss has proven to be one of the most successful bra collections for the company and it continues to expand with the addition of the new Enbliss Tank.

On the heels of these recent achievements, Soma looks forward to an exciting 2018 holiday season with a focus on holiday pajamas in Cool Nights, Cozy Nights™ and Embraceable collections. Soma's emphasis will not only be on gifting, but also around self-purchasing.

The brand and QVC have plans for additional appearances this year, featuring product from its Cool Nights and Vanishing Edge® collections.

About Chico's FAS, Inc.
The Company, through its brands – Chico's®, White House Black Market® and Soma®, is a leading omni-channel specialty retailer of women's private branded, sophisticated, casual-to-dressy clothing, intimates and complementary accessories.

As of August 4, 2018, the Company operated 1,440 stores in the US and Canada and sold merchandise through 77 franchise locations in Mexico. The Company's merchandise is also available at www.chicos.com, www.chicosofftherack.com, www.whbm.com and www.soma.com as well as through third party channels. For more detailed information on Chico's FAS, Inc., please go to our corporate website at www.chicosfas.com. The information on our corporate website is not, and shall not be deemed to be, a part of this press release or incorporated into our federal securities law filings.

About Soma
The Soma® brand was founded in 2004 for the woman who refuses to compromise – who wants pretty and practical, soft and supportive. Soma offers bras, panties, sleep and loungewear with ingenious solutions that balance beauty and brains. The brand currently operates nearly 300 boutiques and outlets nationwide and is available online at www.soma.com.

SAFE HARBORSTATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995
This press release contains "forward-looking statements," within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect our current views with respect to our expectations with regard to the sale of Chico's FAS merchandise on QVC, including without limitation statements made in quotes from management and in other comments in the release. These statements relate to expectations concerning matters that are not historical fact and may include the words or phrases such as "will," "should," "expects," "believes," "anticipates," "look forward," "plans," "intends," "estimates," "approximately," and similar expressions. Except for historical information, matters discussed in such statements are forward-looking statements. These forward-looking statements are based largely on information currently available to our management and on our current expectations, assumptions, plans, estimates, judgments and projections about our business and our industry, and are subject to various risks and uncertainties that could cause actual results to differ materially from historical results or those currently anticipated. Although we believe our expectations are based on reasonable estimates and assumptions, we cannot guarantee their accuracy or our future performance, and there are a number of known and unknown risks, uncertainties, contingencies, and other factors (many of which are outside our control) that could cause actual results to differ materially from those expressed or implied by such forward-looking statements. Accordingly, there is no assurance that our expectations will, in fact, occur or that our estimates or assumptions will be correct, and we caution investors and all others not to place undue reliance on such forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, changes in the general economic and business environment; changes in the general or specialty retail or apparel industries; uncertainty regarding the market acceptance of our merchandise and/or merchandise mix; changes in relationships with third parties; the ability to successfully execute and achieve the expected results of our business strategies, particular strategic initiatives, including sales initiatives; changes in the political environment that create consumer uncertainty; significant changes to product import and distribution costs (such as unexpected consolidation in the freight carrier industry, and the ability to remain competitive with customer shipping terms and costs pertaining to product deliveries and returns); new or increased taxes or tariffs; significant shifts in consumer behavior; and those other factors described in Item 1A, "Risk Factors" and in the "Forward-Looking Statements" disclosure in Item 7, "Management's Discussion and Analysis of Financial Condition and Results of Operations" of our latest annual report on Form 10-K and in Part II, Item 1A, "Risk Factors" and the "Forward-Looking Statements" disclosure in Part I, Item 2. "Management's Discussion and Analysis of Financial Condition and Results of Operation" of our quarterly reports on Form 10-Q and in other reports we file with or furnish to the Securities and Exchange Commission, all of which are expressly incorporated herein by reference. There can be no assurance that the actual future results, performance, or achievements expressed or implied by such forward-looking statements will occur. All forward-looking statements that are made or attributable to us are expressly qualified in their entirety by this cautionary notice. The Company does not undertake to publicly update or revise its forward looking statements even if experience or future changes make it clear that projected results expressed or implied in such statements will not be realized.

©2018 QVC, Inc., QVC, the Q and Q Ribbon Logo, are registered service marks of ER Marks, Inc.

© 2018 Chico's FAS, Inc.  Soma, Embraceable, Enbliss, Cool Nights, Vanishing Edge, Chico's, and White House Black Market are trademarks of Chico's FAS, Inc.  All rights reserved.

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SOURCE Chico's FAS, Inc.

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