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Chico's Signs Debbie Phelps

09/03/2008

Leading Women's Retailer Inks Endorsement Deal with Debbie Phelps, mother of swim sensation Michael Phelps

FT. MYERS, Fla., Sept. 3 /PRNewswire-FirstCall/ -- Chico's, the exclusively designed, private-branded women's clothing retailer, today announced an endorsement deal with Debbie Phelps, mother of 14 time gold medalist and swim sensation, Michael Phelps.

Prior to her departure for the Summer Games, Debbie Phelps visited her favorite Chico's boutique in Towson, Maryland to purchase her entire Beijing wardrobe. She spent the week cheering her son to record-breaking gold while wearing Chico's wrinkle-resistant Travelers Collection, novelty jackets and unique jewelry. Chico's took notice and approached Debbie about a partnership.

"As an educator, single mother and her son's biggest champion, Debbie has been an inspiration to us, and to our customers all over the world. We look forward to evolving the wonderful relationship we already have with Debbie," states Michele Cloutier, Chico's Brand President.

"I am thrilled to partner with Chico's," says Debbie Phelps. "This relationship couldn't be more perfect; I've been one of Chico's biggest fans for years. Every time I have a function or go to an International competition for Michael, I build my outfits using Chico's Travelers, print tops and jewelry. I love Chico's because it's versatile, comfortable, perfect for travel and I always look and feel great. My daughters have even become Chico's fans!"

For 25 years, Chico's has helped millions of women look as great as they feel. The Company's colorful prints, chic artisan jackets and Travelers collection have captured the attention of baby boomer women nationwide.

About Debbie Phelps:

Deborah S. Phelps is a dedicated educator, proud parent and principal of Windsor Mill Middle School in Baltimore, Maryland. She is an active member in her community working with several local non-profit and educational organizations throughout Maryland as well as with national organizations such as ADHD Moms.

A native of Allegany County, in western Maryland, Phelps earned her master degree in education management and supervision from Loyola College, in Baltimore, in 1998 and her bachelor's degree of arts in education from Fairmont State College, in Fairmont, West Virginia, in 1973. She is a proud mother of three children. In her spare time, she enjoys traveling the world, all types of sports -- especially swimming -- and spending time reading and reflecting on life. Debbie has aspirations of writing her own book in the future.

About Chico's FAS, Inc.:

The Company (NYSE: CHS) is a specialty retailer of private branded, sophisticated, casual-to-dressy clothing, intimates, complementary accessories, and other non-clothing gift items. The Company operates 1,077 women's specialty stores, including stores in 49 states, the District of Columbia, the U.S. Virgin Islands and Puerto Rico operating under the Chico's, White House | Black Market, and Soma Intimates names. The Company has 619 Chico's front-line stores, 41 Chico's outlet stores, 327 White House | Black Market front-line stores, 19 White House | Black Market outlet stores, 70 Soma Intimates front-line stores and 1 Soma Intimates outlet store.

SOURCE Chico's FAS, Inc.

NOTE TO EDITORS: For more information, interviews or photos, please contact Jessica Wells.

CONTACT: Jessica Wells of Chico's, +1-239-274-4798, jessica.wells@chicos.com
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080211/CHICOSLOGO
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/eb site: http://www.chicosfas.com /

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